FinTech and how it can help industries who are falling behind in the digitalisation trend — starting with the cleaning industry
Leaving no one behind means leaving no one offline and unappreciated.
The rapid digital transformation that was already taking place has accelerated during the COVID-19 pandemic, which resulted in irreversible changes to the way companies operate their businesses and impacts the habits and expectations of individuals. While this creates new opportunities in the digital world and fosters social inclusiveness, at the same time, it increases the risk of exclusion and inequalities for vulnerable pockets of the population.
Since our incorporation in 2018, RootAnt Global, a Singapore-based FinTech company, has been an active promoter of technology and digitalisation, aiming to solve current challenges in the business and financial world. As we continue to scale our business in the APAC region to better provide enterprises with better, faster and cheaper financial products with technology, it is imperative from time to time as a company, to take a step back and see how we can give back to society.
Throughout this pandemic, the unsung heroes have been the front-line workers, who have for the past 2 years put in extra work at the risk of their own well-being to ensure that Singapore stays safe and our economy can continue functioning as we continue our battle with COVID-19. This includes healthcare and community care staff, delivery riders, security officers, cleaners, and many more. These are stories of long days and nights, and they deserve our support and acknowledgement of their efforts.
In the coming months, RootAnt Global, alongside our partners and industry representatives, will be leading several initiatives to give back to the hardworking men and women of these front-line workers, starting with the cleaning sector. Part of these initiatives include helping those falling behind in the digital era.
We started this off with our RootAnt Global Gives Back CSR Campaign in collaboration with Banking and Financial Services Union (BFSU) and Building Construction and Timber Industries Employees’ Union (BATU) that happened from 20–21 January 2022. The objective of this campaign was to have an opportunity to express our appreciation to the cleaners in Singapore, as they have been one of the behind the scenes heroes in our fight against COVID-19, and what better occasion to give back to the cleaners than Chinese New Year?
Armed with our care packs containing essential items such as masks, medicated oil and cream crackers, the team travelled around Singapore in 2 days to personally give out these care packs to 300 cleaners.
This is just the first step in our journey to give back to our hard workers in the background. Let’s not leave anyone behind in the digitalisation trend.